About
“Not Today”: A Symbol of Resilience, Strength, and Preparedness
The “Not Today” logo, created by survivors of the Route 91 Harvest Festival mass shooting in Las Vegas, carries a powerful message of resilience and empowerment. This emblem, designed for “Not Today Self-Defense and Firearms Training,” is not just a logo—it’s a testament to the unbreakable spirit of those who endured one of the darkest nights in modern U.S. history.
A Powerful Symbol Rooted in History
The feathers in the logo, pointed precisely at 10:05 PM, mark the exact time the shooting began on October 1, 2017. For those who lived through that harrowing night, this detail is a solemn reminder of when their lives were forever changed. Yet, the feathers also symbolize courage and determination—qualities that have defined the survivors’ journey toward healing.
NOT TODAY
The words “Not Today” serve as a mantra of defiance and hope. They proclaim, “I will not be defeated today.”
The American Flag: A Tribute to Freedom and Unity
The background of the logo features the American flag, a reminder of the core values that survivors hold dear: freedom, unity, and the enduring strength of the human spirit. The flag underscores the importance of taking responsibility for one’s safety while honoring the shared commitment to preserving the rights and lives of others.
Empowering Others Through Training
“Not Today Self-Defense and Firearms Training” was born out of the survivors’ desire to turn tragedy into action. The training program focuses on equipping individuals with the skills and knowledge to protect themselves and their loved ones. From situational awareness to defensive firearm skills, the program emphasizes preparation, responsibility, and resilience.
For the survivors who created the logo, self-defense is not just about physical safety—it’s about mental and emotional empowerment. It’s about taking back control and refusing to let fear define their lives. Every class they teach is an extension of their mission: to help others stand tall, confident, and prepared.
A Call to Action
The “Not Today” logo is more than a design—it’s a call to action. It encourages individuals to take responsibility for their safety, stand up to adversity, and honor the resilience of those who came before them. Through their training programs and outreach, the team at “Not Today” is creating a community of empowered, prepared individuals who refuse to be victims.